The Rise of Affordable Housing: Builders Shrink House Sizes to Meet Demand

Manuel Simonis
Published Mar 20, 2024



Affordability has become a pressing issue in the U.S. housing market, prompting some major home builders to adopt a new approach.

The Washington Post recently reported that powerful builders are embracing the construction of smaller homes as a way to cater to the growing demand for affordable housing.

Census data reveals that the median size of newly built homes has shrunk by 4% over the past year, reaching the lowest level since 2010, at 2,179 square feet.

The shift towards smaller homes is not just a matter of size; it reflects a crucial step in bringing down the overall cost of home ownership. By building smaller houses, builders have successfully reduced prices, contributing to a 6% decline in new home prices.

This approach has brought much-needed relief to buyers who have struggled with the inflated costs of new homes.

Townhouses have emerged as a popular housing option, accounting for 20% of the new construction market, according to the National Association of Home Builders. The appeal of townhouses lies in their lower price points and more compact sizes, making them an attractive option for first-time buyers.

The shift to smaller homes has led builders to rethink their designs and embrace cost-cutting measures such as reducing the number of windows, cabinets, and doors.

The trend towards smaller homes has gained momentum, especially in the wake of the COVID-19 pandemic. Families with pandemic savings and taking advantage of rock-bottom interest rates have sought more spacious homes.

This surge in demand has driven median home prices to a 28% increase in the past four years, making homeownership less affordable than ever before.

Builders have recognized the need to adapt and respond to this growing demand for smaller and more affordable homes. Market leader D.R. Horton, for instance, has shifted its focus to homes starting at 900 square feet, catering to first-time buyers with tighter budgets.

Even luxury home builders like Toll Brothers are embracing the trend by offering lower-priced options that are quicker and cheaper to build.

While the shift towards smaller homes provides hope for those seeking affordable housing, it represents only a fraction of the overall market. Smaller homes tend to be pricier than existing homes, making it a less ideal choice for rookie buyers.

Sustained growth and construction efforts will be required to meet the demand for affordable homes and alleviate the housing crisis.

Changing long-held perceptions that bigger means better will also be crucial to the success of this shift towards smaller homes. However, the fact that influential builders are responding to this need for affordable housing represents a step forward in the right direction.

The focus on smaller, more cost-effective homes underscores the importance of finding solutions to ensure everyone has access to quality and affordable housing.

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